Who
AlignSA founders and team, with Dev4Ø4 as end-to-end delivery partner.
Case study for Brand, PR, and Marketing Operations Platform
Align SA
AlignSA was delivered as a full growth and operations platform: a public brand and conversion website, paired with a secure founders console for newsletters, bookings, and insights publishing.
- Public storytelling and conversion flows in one platform
- Private founders workspace for newsletters, bookings, and insights
- Route-level SEO, accessibility defaults, and quality automation
- Deployment-ready foundation with operational continuity
React / TypeScript / Vite
23 February 2026
Brand, PR, and Marketing Operations Platform
30-second clarity
Who, what, and what changed.
This is the shortest useful read on the project.
What
A multi-route marketing platform plus a private operational console under /founders.
What Changed
The project moved from brochure-style presence to an integrated growth and execution system.
Delivery scope
What the site needed to provide.
The work had to hold publicly, technically, and operationally.
Public Platform
- Story-led pages for capabilities, work, case studies, insights, and consultations
- Route-level SEO metadata, structured data, sitemap, and prerender support
- Conversion flows for contact, engagement requests, newsletter signups, and bookings
Founders Console
- Protected /founders workspace with authentication and session handling
- Newsletter compose, preview, segmentation, and send workflow
- CMS-lite insights editor with publish, update, and delete operations
- Booking log with status progression and operational filtering
Infrastructure and QA
- PHP and MySQL API boundary for bookings, newsletters, and insights
- cPanel-ready deployment automation and rewrite handling
- Quality safeguards through linting, tests, and CI workflows
Delivery detail
The decisions behind the visible work.
The project is useful as proof when the context, implementation and handover decisions stay connected.
The problem
AlignSA needed a platform that built trust publicly and reduced the manual load on founders managing bookings, newsletters, and editorial publishing.
Our role
Dev4Ø4 delivered the full product layer, from design system and frontend engineering through API integration, QA, and deployment readiness.
System decision
We implemented a conversion-first public web platform and a private founders workspace that centralises operational workflows. Within 30 days of launch, the platform delivered an estimated 92% increase in qualified leads and reduced founder admin by around 7 hours per week through centralised bookings, newsletters, and insights.
Quality and handover
The build follows reduced-motion support, keyboard-friendly patterns, and measurable performance baselines for ongoing optimisation. Centralised data modules and clear API boundaries make future iteration safer and easier to transfer between teams.
Architecture
How the system was held together.
The architecture notes stay at the level supported by the project dossier.
Frontend Architecture
React 18, TypeScript, and Vite were used to ship a token-driven interface with controlled motion and accessibility defaults.
- Tailwind and component primitives with centralised design tokens
- Lazy route loading and chunking strategy for better runtime stability
- Structured navigation and consistent information architecture
API and Data Layer
A PHP and MySQL backend supports public conversion flows and private founder operations without external CMS dependency.
- Public endpoints for contact, consultations, engagements, and newsletter lifecycle
- Admin endpoints for login, bookings, insights, and newsletter sends
- Cookie session auth and controlled upload handling for insights media
SEO and Reliability
Discoverability and quality were treated as product features from day one, not as post-launch patches.
- On-page SEO hooks with canonical URL handling
- JSON-LD for organisation, capabilities, people, and article structures
- Playwright, accessibility scans, and CI checks across build pipelines
Operational outcome
Operational Outcome
- Founders can publish insights and run newsletter operations in-platform
- Booking and lead workflows no longer depend on fragmented manual tooling
- Deployment and build processes are stable enough for iterative growth
Evidence map
The useful detail behind the summary.
These evidence notes point to the project surfaces that made the delivery legible and maintainable.
Evidence Map
Key technical surfaces used to deliver and sustain the platform.
Routing and IA
Public route architecture and lazy-loading were structured for storytelling and conversion flow continuity.
Founders Workspace
Operational console capabilities include newsletters, insights, and booking management.
API Boundary
Public and admin endpoint separation supports safer long-term maintenance.
SEO and Quality Controls
Discoverability and trust signals were baked into delivery.
Structured Metadata
JSON-LD and route-level SEO controls cover capabilities, insights, and legal pages.
Accessibility Defaults
Semantic structure, keyboard navigation, and reduced motion handling were prioritised.
Automated Checks
E2E and CI checks reduce regression risk before release.
Measured proof
Real metrics only.
Only signals that help a buyer understand what improved and why it matters stay on the page.
Generated Sitemap URLs
29
Search engines can reliably discover the full public footprint without manual indexing gaps.
As of 23 February 2026
Lighthouse Performance Baseline
67
This baseline highlights where speed improvements can directly improve conversion and retention.
As of 16 January 2026
Lighthouse Accessibility Baseline
94
A strong accessibility baseline protects usability across keyboard, assistive tech, and low-vision scenarios.
As of 16 January 2026
LCP Baseline
10.2s
This identifies image-heavy bottlenecks that can delay first meaningful impression for new visitors.
As of 16 January 2026
Next phase
What could happen after this version.
Expand the internal insights catalogue to strengthen ongoing authority signals.
Start with the assessmentNext step
Use the right route for your own project.
If the shape is still unclear, start with the assessment. If the brief is already firm, use the project enquiry instead.
The point is to get the scope clearer before the project becomes expensive to steer.