01
CURIOSITY FIRST
Every brief is an invitation to ask better questions before we draw conclusions.
[ The studio ]

Dev404 is an independent creative studio based in Johannesburg, South Africa. We work with brands who believe that great design is a business decision, not just a finishing touch.
[ Manifesto ]
The core principles that drive our decisions, define our relationships, and shape the work we put out into the world.
01
Every brief is an invitation to ask better questions before we draw conclusions.
02
We design for longevity, not for the immediate micro-season.
03
Half-measures produce half-results. We commit fully to the decisions that matter.
04
Our best work happens when we are treated as collaborators in the outcome.
[ The team ]
GONTSE SEBOLAI
FOUNDER AND DIGITAL ARCHITECT
DESIGN DIRECTION
VISUAL SYSTEMS AND EXPERIENCE
ENGINEERING PARTNER
NEXT.JS, TYPESCRIPT AND INTEGRATIONS
STRATEGY AND RESEARCH
POSITIONING, CONTENT AND VALIDATION