AlignSA founders and team, with Dev404 as end-to-end delivery partner.
INDEX // BACK
Align SA
A polished public website for a South African PR and marketing consultancy, with clear routes into services, work, case studies, insights, consultations, and contact.
Brand, PR, and Marketing Operations Platform
6 core tools across delivery
23 February 2026
AlignSA was delivered as a full growth and operations platform: a public brand and conversion website, paired with a secure founders console for newsletters, bookings, and insights publishing.
4 metrics and delivery signals
Use a digital footprint assessment if your brief still needs shape.
Who, what, and what changed.
A multi-route marketing platform plus a private operational console under /founders.
The project moved from brochure-style presence to an integrated growth and execution system.
Platform layers delivered.
Public Platform
- Story-led pages for capabilities, work, case studies, insights, and consultations
- Route-level SEO metadata, structured data, sitemap, and prerender support
- Conversion flows for contact, engagement requests, newsletter signups, and bookings
Founders Console
- Protected /founders workspace with authentication and session handling
- Newsletter compose, preview, segmentation, and send workflow
- CMS-lite insights editor with publish, update, and delete operations
- Booking log with status progression and operational filtering
Infrastructure and QA
- PHP and MySQL API boundary for bookings, newsletters, and insights
- cPanel-ready deployment automation and rewrite handling
- Quality safeguards through linting, tests, and CI workflows
Structural decisions with operational intent.
Brand, PR, and Marketing Operations Platform
Frontend Architecture
React 18, TypeScript, and Vite were used to ship a token-driven interface with controlled motion and accessibility defaults.
- Tailwind and component primitives with centralised design tokens
- Lazy route loading and chunking strategy for better runtime stability
- Structured navigation and consistent information architecture
API and Data Layer
A PHP and MySQL backend supports public conversion flows and private founder operations without external CMS dependency.
- Public endpoints for contact, consultations, engagements, and newsletter lifecycle
- Admin endpoints for login, bookings, insights, and newsletter sends
- Cookie session auth and controlled upload handling for insights media
SEO and Reliability
Discoverability and quality were treated as product features from day one, not as post-launch patches.
- On-page SEO hooks with canonical URL handling
- JSON-LD for organisation, capabilities, people, and article structures
- Playwright, accessibility scans, and CI checks across build pipelines
Fragmented Execution
Previously, systems were separate resulting in fragmented execution, disconnected data lines, and heavy manual involvement.
Static Marketing Hub
Spreadsheet Check-ins
Ad-Hoc Emails
Manual Reporting
Measured outcomes and proof signals.
0
Search engines can reliably discover the full public footprint without manual indexing gaps.
Technical context: Automated route discovery with sitemap generation
0
This baseline highlights where speed improvements can directly improve conversion and retention.
Technical context: Mobile baseline snapshot for optimisation planning
0
A strong accessibility baseline protects usability across keyboard, assistive tech, and low-vision scenarios.
Technical context: Baseline aligned to WCAG-oriented quality target
10.2s
This identifies image-heavy bottlenecks that can delay first meaningful impression for new visitors.
Technical context: Image-heavy route signal used for next optimisation cycle
What stayed stable after launch.
Operational Outcome
- Founders can publish insights and run newsletter operations in-platform
- Booking and lead workflows no longer depend on fragmented manual tooling
- Deployment and build processes are stable enough for iterative growth
Evidence map and quality checks.
Routing and IA
Public route architecture and lazy-loading were structured for storytelling and conversion flow continuity.
Founders Workspace
Operational console capabilities include newsletters, insights, and booking management.
API Boundary
Public and admin endpoint separation supports safer long-term maintenance.
What could happen next.
Expand the internal insights catalogue to strengthen ongoing authority signals.
Improve image-heavy route loading path to reduce LCP and sharpen perceived speed.
Add richer operational reporting for newsletter and funnel performance.
Project visuals and evidence captures.
Next Step
Use the right entry path for your own project.
If you still need fit, pricing, or scope clarity, start with the free digital footprint assessment. If the scope is already clear, use the project brief instead.