01
Direction
Response rhythm: 24 hours
Decision
Clarify ambition, constraints, and what success must look like.
Artifact
Creative and systems brief
Our process is designed to keep creative ambition high while delivery remains controlled at every phase.
01
Response rhythm: 24 hours
Decision
Clarify ambition, constraints, and what success must look like.
Artifact
Creative and systems brief
02
Review rhythm: 2-3 days
Decision
Lock scope boundaries and sequence the build path.
Artifact
Delivery map with acceptance criteria
03
Delivery rhythm: weekly
Decision
Execute in measured cycles with visible checkpoints.
Artifact
Staged releases and checkpoint notes
04
Gate: pass or revise
Decision
Validate behavior, performance, and accessibility before launch.
Artifact
Quality pass and launch readiness report
05
Window: coordinated
Decision
Deploy with control, monitoring, and contingency.
Artifact
Release log and baseline metrics
06
Cadence: monthly
Decision
Use real signals to prioritize what evolves next.
Artifact
Iteration agenda
Change requests are documented. Quality gates are explicit. Everyone knows what ships next and why.